Executive Director

 as an adult  as an child

Cheryl Martinez

Cheryl Martinez has been the Executive Director of Snowflake Place for Children and Youth since its official opening in January 2013. She has worked to develop Winnipeg’s first child advocacy centre into an important resource for service providers in the Winnipeg community, while also networking with other centres across Canada and the United States as the organization evolves.

Cheryl has a Master Degree in Social Work, with 28 years of experience in child and family services. Before becoming involved with Manitoba’s first children’s advocacy centre, she was the Manager of Training with the Child Protection Branch, Manitoba Family Services. As such, she was responsible for professional development of Manitoba’s child welfare workforce, and for the administration and operations of the Provincial Child and Family Services Competency Based Training Centre.

Cheryl was raised in Thompson and began her career in child protection, providing services in many rural and remote areas in northern Manitoba. She has considerable experience working with and coordinating multidisciplinary teams and child abuse investigations, working closely with government, child and family services agencies, police, medical professionals, victim services, community workers and other key stakeholders in the area of child maltreatment and sexual exploitation.

Cheryl enjoys curling and golf and is a proud mother of two adult sons.